With the rapid development of sports technology, advanced technology is profoundly changing the face of various sports events. Recently, Zebra Technologies has played an important role in the East-West Shrine Bowl All-Star University competition, providing real-time data support for rookies who are about to enter the NFL through its leading RFID tracking technology. As the longest college all-Star football match in the United States, the East-West Shrine Bowl attracts the attention of many NFL scouts and national television viewers every year. This year, this high-profile event will be held on January 30 at AT&T Stadium in Arlington, Texas, the home of the Dallas Cowboys. In order to further improve the ornamental and evaluation value of the game, Zebra joined hands with the East-West Shrine Bowl for the fourth time, using RFID technology to capture real-time data of players.

Zebras RFID technology can capture a number of performance indicators in real time, including speed, distance, direction, acceleration, etc., by labeling players shoulder pads. This information not only helps scouts and coaches to evaluate players performance more effectively, but also provides valuable training data for players themselves. In the game, every run and pass of the players are accurately recorded, so that their performance can be comprehensively quantified. It is worth mentioning that Zebras RFID technology is not only widely used in sports, but also widely used in health care, retail, manufacturing, transportation and logistics industries, providing strong support for enterprises to improve operational efficiency and decision-making. In order to better display the performance of players, the performance tracker of the East and Western shrine bowl came into being. Through this platform, fans and professionals can view the detailed performance indicators of players in real time to provide a more comprehensive assessment of their performance and growth. Zebras cooperation with the NFL is also quite bright. As the official real-time positioning solution provider of the NFL, Zebra has provided ten years of support for the Alliances NextGen Stats platform. Through this cooperation, Zebras RFID technology can be widely used in every week, game and team of the NFL season. The UWB RFID tag is pasted to the players shoulder pad, and real-time position data is transmitted to a series of receivers around the stadium, thus collecting a number of performance indicators, including speed, driving distance, direction and acceleration. The special RFID tag football can capture the information data of passing and kicking the ball, including speed, rotation, distance and height. This information provides the NFL with rich data support for calculating and analyzing players performance.

Earlier this year, Zebra also launched the "Measuring Greatness" initiative, which aims to talk about how RFID technology can help improve the performance of athletes on the field and how it affects various professionals in the sports industry. As part of this initiative, NFL rookie cornerback TJ Tampa volunteered to report his experience with UWB technology. He said that the data collected by the zebra in the game is valuable because it helps to increase what they, coaches and teammates see in the movie. For rookie players like him, these data are undoubtedly a valuable resource. In addition to technical support and data analysis, Zebra Company is also actively involved in the charity activities of the East-West Shrine Bowl. As part of its exclusive partner, Zebra will make a charitable donation to Schrener Childrens Hospital. This hospital is committed to providing advanced care for patients with orthopedic diseases, burns, spinal cord injury and cleft lips and palate. This kindness of the Zebra company not only reflects its social responsibility and responsibility, but also coincides with the charity mission of the East and Western shrine Bowl.